Frequently Asked Questions

What are your rates?

It’s hard to put a price on great content and we take this into account when we charge for our work. We’re willing to be flexible, but as a rule of thumb, we prefer to charge for our time rather than by word or by piece. That said, for specialist work, proofreading, photography and very large projects, we’ll negotiate a fee that fits your budget.

What subjects or industries do you cover?

We pride ourselves on being able to tackle work across most industries. Our sweet spot is financial services, technology and, therefore, Fintech. But we have worked on accounts in the legal, pharmaceutical, commodities, consumer, interior design and education sectors. If your area is outside our comfort zone, we’ll be the first to say so — and will be able to source an expert for you.

When are you available?

We’ll always respond to you within 24 hours, if not faster.

do you do video?

We will identify where video content will add to your story and engage your stakeholders. We can work up the storyboard or script based on your key messaging — and then bring in the experts for shooting and edits.

will you work for exposure?

No. Much as we value exposure, it won’t pay our rent. Our expertise is the result of years of experience and has a market price. We’ll never overcharge or gouge you for fees; you will always get top-notch original work from us.

can you provide references?

Check out our ‘happy clients’ page. If you’d like to know more, we can put you in touch with one or two of our happy customers.

how long do you take?

How long is a piece of string? Time is of the essence so we try to be as efficient as we can. We can usually get to work as soon as we receive a good, detailed brief and will factor in time for reviews and edits. If the job requires immediate attention or heroic efforts, we may need to reflect this in the price. In general, drafting a good article or press release should take 24 hours.

where are you based?

Smart Word Pte Ltd is incorporated in Singapore but we have colleagues in Australia, Hong Kong, London and New York.

are you designers?

We aren’t designers but can handle simple infographics in-house and will connect you with great creative designers for any project requiring a greater level of design input.

Can you provide photography?

Like with design, we have the capability to provide good basic photography, such as corporate portraits or events shots. For your annual report or advertising needs, we can refer you to a number of brilliant pro snappers.

What are your terms of business?

After we’ve talked about your needs we’ll submit a proposal which will include a quote. This will always be a reasonable view of the time and effort that will go into your campaign and will include things like edits and re-writes. We can be flexible, particularly if the project promises to be a long-term one. And we’ll generally invoice on completion, for payment within a month.

What is content?

Among many other things, a popular marketing buzzword! For us, it covers everything from the written word, graphics, video, social media material and marketing collateral. It’s important to stress that this supports a business strategy over a period of time, raising brand awareness, promoting your point of view, engaging new and existing clients, and providing a measurable impact.